Profile and context Typical decision-maker: Commercial director, COO, logistics manager
Rep asks stock on WhatsApp — and each one hears a different number. Recurring pains Sales force queries stock on WhatsApp; informal answer becomes wrong order Credit and collections decide with spreadsheet parallel to ERP Shipping promises deadline WMS doesn't confirm; client calls three times a day Returns and bonus adjustments without protocol — finance discovers at close How we structure the solution Order with stock and credit in the same conversation
The problem Seller promises delivery; credit blocks later; client loses trust in the network.
What we do WhatsApp or order app integrated with ERP: reserved stock, credit limit checked, and protocol generated before confirm.
What changes Less cancellation; commercial sells numbers back-office will honor. Shipping that warns before the client calls
The problem Delivery status lives in dispatcher's head; support reopens ERP every call.
What we do WMS ↔ ERP ↔ client channel integration; proactive delay alert and exception queue for supervisor.
What changes Service scales with SLA; operations measures real OTIF, not oral estimate. Rep copilot in their pocket
The problem Promotion, price list, and mix change every week; rep arrives outdated on the visit.
What we do Mobile assistant on commercial policy, client history, and mix suggestion — always sourced from ERP.
What changes More productive visit; headquarters standardizes pitch without micromanaging every call. Returns and bonuses with protocol
The problem Bonus adjustment and returns handled on WhatsApp; finance discovers at close.
What we do Structured return and bonus flow integrated with ERP: protocol, reason, approval, and credit impact before month close.
What changes Finance closes with reliable numbers; commercial and back-office see the same protocol. 
