Wholesale and distribution live on visits, orders, credit, and shipping — when ERP, WMS, and commercial team don't talk, stockout and delinquency become routine.
Typical decision-maker: Commercial director, COO, logistics manager
Rep asks stock on WhatsApp — and each one hears a different number.
Seller promises delivery; credit blocks later; client loses trust in the network.
WhatsApp or order app integrated with ERP: reserved stock, credit limit checked, and protocol generated before confirm.
Less cancellation; commercial sells numbers back-office will honor.
Delivery status lives in dispatcher's head; support reopens ERP every call.
WMS ↔ ERP ↔ client channel integration; proactive delay alert and exception queue for supervisor.
Service scales with SLA; operations measures real OTIF, not oral estimate.
Promotion, price list, and mix change every week; rep arrives outdated on the visit.
Mobile assistant on commercial policy, client history, and mix suggestion — always sourced from ERP.
More productive visit; headquarters standardizes pitch without micromanaging every call.
Bonus adjustment and returns handled on WhatsApp; finance discovers at close.
Structured return and bonus flow integrated with ERP: protocol, reason, approval, and credit impact before month close.
Finance closes with reliable numbers; commercial and back-office see the same protocol.
Tell us about your operation — we'll identify the best entry path.