ERP, CRM, WhatsApp, and BI on same layer — without patches
Custom iPaaS with queues, retries, and payload transformation — data flows without retyping.
IT stops stitching point-to-point integration that breaks on every system update. A custom iPaaS layer connects ERP, CRM, WhatsApp, and BI with event contracts, payload transformation, configurable queues and retries. Every flow born with monitoring and alert; exception goes to human queue with context. Copilot, service, and report operate on same data — not manual copy between screens.
What blocks you today
Order born in CRM and someone retypes in ERP. WhatsApp doesn't see inventory; BI shows yesterday's number. Every new integration points directly at legacy — deploy fear and change queue stalls.
What changes in practice
- Custom connectors for ERP, CRM, WhatsApp Business API, and BI you already use
- Payload transformation and field mapping per business rule
- Queues, retries, and dead-letter for exception with auditable trail
- Integration health panel — latency, error, and volume per flow
- Contract documentation and runbook for your IT to operate and evolve
Business outcome
Retyping drops; decision uses current data. IT gains central visibility — integration stops being black box only consultant understands. New channel or module plugs into layer, not ERP core.
Where it usually fits
- Companies with ERP, CRM, and service channel that don't talk
- Operations mixing spreadsheet, email, and API to pass information between systems
- Lean IT teams overloaded with ad hoc integration
- Businesses wanting solid base before copilot or AI automation
- Groups with multiple branches and different systems per unit
How it evolves next
With stable layer, you can sync marketplace, publish events on bus, or connect predictive monitoring in same ecosystem.
- Bidirectional ERP ↔ marketplace and partner sync
- Event bus to decouple legacy from core
- Single registry with deduplication between CRM and ERP
- Data pipeline for semantic search and internal copilots
- Proactive monitoring with alert before customer notices failure
Order born in CRM and someone retypes in ERP?
WhatsApp doesn't see inventory? Contact us — we build the pipeline with clear exceptions and audit trail.